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At present, China is making great strides towards urbanization, deepening economic ties between urban and rural areas, expanding the scope of rural and small towns under the influence of urban economy, and improving people's income and consumption levels. The potential market of small and medium-sized towns has been explored, and more and more household enterprises have leaped into small cities and extended their front to attack on a large scale. It also brings new vitality to the development of wooden door enterprises. Enterprises should grasp the future development trend as early as possible, adjust development strategies, and meet the arrival of the transition period.
1、 Wooden door enterprises are about to enter the transformation period
Under the guidance of the new urbanization strategy, the state will build a large number of low rent housing and affordable housing in the process of real estate regulation, and will continue to regulate speculation in the new urban market. Due to the economic development of new urbanization and the improvement of residents' purchasing power, house purchase and home decoration are rigid demands, which is a good development space for the wood door industry.
In addition, the development of the wooden door industry has begun to enter the stage of e-commerce channels. The wood door industry is particularly eye-catching. According to relevant data, the sales volume of wooden door products on the Internet is very large, and the growth rate is very fast, increasing at a multiple speed every year. Industry experts believe that, for the wooden door industry, although the e-commerce channel is not perfect, it must be a "fertile land" for a long time in the future. It can be predicted that this "fertile land" will become another important battlefield of the wood door industry, and the wood door industry will also enter the transformation stage.
2、 The e-commerce operation of wooden door enterprises is maturing
What is the attitude of enterprises towards the booming situation of e-commerce? Taking the wooden door industry as an example, it is understood that when the "double anti" policy against Chinese wooden door products became more and more popular abroad, the enterprise resolutely expanded its development focus from foreign trade to domestic and foreign trade, and established a brand development strategy based on the domestic market. At the beginning of the rise of the online shopping mall, it also spent a lot of money to build online direct stores and enterprise official websites, drinking the "first taste soup" of e-commerce marketing.
With the development of Internet marketing, the e-commerce operation of enterprises has become increasingly mature. The whole process from production to sales has been upgraded, forming a unique cloud operation mode. Use the cloud platform to integrate e-commerce resources, guide the online customers to offline, and increase the terminal customers and sales. At the same time, the big data analysis is used to establish a digital experience store, optimize the user experience, and form a good reputation.
In addition to being the first winner of e-commerce in the wooden door sector, some enterprises have also made strategic adjustments to the trend of urbanization. A new plan has been formulated to sink marketing channels, expand investment attraction and radiate products across the country. The enterprise has also formulated a complete set of supporting policies specifically to support the development of dealers. In addition to providing regular material and talent support for dealers, it has also innovatively launched to help dealers establish data systems and clarify market dynamics. And the excellent investment results also confirmed the correctness of this attempt.
The implementation of the new urbanization reform points out the future development direction of the wooden door enterprises. On the premise of the increasingly mature e-commerce business of enterprises, the early deployment can take the lead in the industry, break through the fierce competition, and have a place in the future wooden door market.
